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Basics of Stock Market
13 Modules | 63 Chapters | 22 Videos
Module 11
Various Economic Indicators
Course Index
Read in
English
हिंदी

Understanding Deflation

Deflation is when the general price level of goods and services in an economy decreases over time. In other words, prices are going down on average. This is the opposite of inflation, where prices are rising. Deflation can happen when there is less demand for goods and services, an increase in the overall supply of goods and services, or a decrease in the amount of money in circulation. Although falling prices might seem good for consumers in the short term, deflation can result in lower consumer spending, decreased business profits, and economic stagnation.

In a competitive market, when several companies are offering similar products or services, there is a strong temptation to compete on price to stand out and get ahead of rivals. This usually leads to prices going down as each company tries to get and keep customers. Thus general price level decreases leading to deflation.

Innovation and technology enable increased production efficiency, which leads to lower prices of goods and services. Some innovations affect the productivity of certain industries and impact the entire economy.

The decrease in the currency supply in an economy will lead to lower prices for goods and services, making them more affordable for people.

A decrease in the price of raw materials or labour has the potential to lower production costs, which in turn can result in reduced prices for consumers.

High interest rates or a decrease in the amount of money available for borrowing can restrict people and businesses from getting loans and making purchases. This can lead to deflation, as the general demand for goods and services decreases.

When people and businesses have accumulated significant levels of debt, it becomes more challenging for them to make purchases and investments. As a result, they may reduce their spending to better handle their debt, which can lead to a decrease in prices.

In an economy experiencing deflation, businesses must significantly lower the prices of their products or services to remain profitable. However, as prices decrease, revenues also begin to decline.

When revenues start to decline, businesses must find ways to reduce expenses to meet their goals, such as cutting wages and jobs, which can have a negative impact on the economy by reducing consumer spending.

Consumer spending may decrease as falling prices could lead to people postponing purchases, expecting further price drops, which can reduce overall demand and slow economic growth.

Deflation increases the real value of debt, making it harder for borrowers to repay loans. This can lead to higher default rates as debt becomes more burdensome (which means that the debt is causing significant stress or difficulty for the borrower).

Uncertain deflation can lead to businesses postponing or cutting back on investments, hindering long-term economic growth.

Deflation can lead to a cycle where decreased spending leads to reduced production and further price declines, potentially resulting in a prolonged economic downturn.

Central banks can lower interest rates, making borrowing cheaper. This encourages consumers and businesses to spend and invest more.

Central banks can increase the money supply by purchasing assets, such as government bonds, to boost economic activity and counter deflation.

Increasing public expenditure on projects and services can increase demand and help offset deflationary pressures.

Lowering taxes allows consumers and businesses to keep more of their money, which in turn leads to increased spending and investment, stimulating economic growth.

By investing in technological advancements and enhancing productivity, economies can experience growth and generate new possibilities, ultimately bolstering overall economic stability.

To conclude one could say that, while deflation can offer short-term benefits like lower prices for consumers, its long-term effects can be detrimental to economic stability. Understanding its causes and consequences helps in devising effective policies to mitigate its impact and ensure a stable economic environment.

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Inflation Indicators
Role of Government

Disclaimer: This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their own research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.

Investments in securities market are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit. The securities are quoted as an example and not as a recommendation. SEBI Registration No-INZ000200137 Member Id NSE-08081; BSE-673; MSE-1024, MCX-56285, NCDEX-1262.

Inflation Indicators
Role of Government

Disclaimer: This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their own research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.

Investments in securities market are subject to market risks, read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit. The securities are quoted as an example and not as a recommendation. SEBI Registration No-INZ000200137 Member Id NSE-08081; BSE-673; MSE-1024, MCX-56285, NCDEX-1262.

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